WASHINGTON (OSV News) — The March for Life Education and Defense Fund on October 10 unveiled the theme for its upcoming event: “Every Life: Why We March.”

The 52nd annual March for Life is scheduled for January 24, just days after the winner of the 2024 presidential election will be inaugurated, and it comes amid what the group’s president, Jeanne Mancini, described as a time of “confusion and erroneous messaging” about abortion.

The theme, Mancini told reporters at a media briefing, was selected because the group believes “we really deeply want to do everything possible to encourage that we’re on the right side of history, that we’re in this for the long game, and that we need to lean in.”

“Our theme is returning to the basics, she said, adding, “This year in particular, the topic of abortion has emerged as a major political conversation, both on the national stage and in households across America. So we want to go back to the very basics to show why life is important. So we plan to return to some of the fetal development truth that we know, just facts, biological facts, that we know to show the beauty of the unborn child. We plan to draw people together in unity, and we plan to just encourage people, really, to know that they’re in this for the long game.”

Mancini said in her travels to state marches, she had encountered discouragement among the group’s supporters about the political landscape just two and a half years after the Supreme Court reversed the Roe. v. Wade decision that prompted the original 1974 March for Life, especially when it comes to ballot measures, which have so far eluded pro-life activists. Voters in Ohio, California, Kentucky, Michigan, Montana, Vermont, and Kansas either rejected new limitations on abortion or expanded legal protections for it as the result of ballot measures since Roe was overturned, and about 10 more will be on the ballot on November 5.

As a result, the group wanted to “just to return to the basics, pro-life 101, and especially within that some fetal development, but the fact that every life is inherent human dignity from the moment of conception. Because look at it, it seems like our culture is for our culture is forgotten right now, and that is so important.”

Jennie Bradley Lichter, named in September as the group’s president-elect and who will take the reins of the organization after the Jan. 24 event, told reporters she was drawn to the role because “I’ve always loved the March for Life. I love its positive spirit. I love its joyfulness and its youthfulness and the esprit de corps (the common spirit), and I love the doggedness of people who come year after year after year, even when it’s snowing.”

Mancini added the upcoming event will feature Bethany Hamilton, a professional surfer, author, and motivational speaker, as the keynote speaker at the event, and its first female athlete to participate in that capacity.

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Kate Scanlon is a national reporter for OSV News covering Washington. Follow her on X.